The high-profile reference points provide some indication of RMR’s commercial aspirations, which he hopes to achieve with assistance from the well-placed music-industry veterans at CMNTY. Yet Rasheed insisted that RMR’s disguise is no temporary gambit, which means his music will have to deliver a complete emotional experience on its own. Part of the narrative tension in those shows comes from the promise of an eventual unmasking. What they didn’t mention is that we’re actually living in something of a masked moment: On TV, “The Masked Singer” and Netflix’s hit “ Love Is Blind” - in which couples “date” without seeing each other - are thinking through the relationship between communication and identity, and how that relationship might be changing in the era of social media. Then he, Rasheed and RMR rattled off a list of other artists who’ve chosen not to show their faces, including Sia, Daft Punk, Banksy and the folks behind Gorillaz (even though everybody knows they’re Damon Albarn and friends). “The hip-hop Marshmello,” added RMR’s manager, Adrian Swish, referring to the EDM star unrecognizable to many without his trademark headpiece. RMR was accompanied at the studio by several members of his team, and here one of them - Malik Rasheed, president of RMR’s newly founded L.A.-based record company, CMNTY RCRDS - piped up to say that another reason the singer isn’t revealing his identity is because “he wants to have his life.” (Genaro Molina/Genaro Molina/Los Angeles Times) We can assume, then, that he’s well-traveled?ĭoes he have a family - maybe a brother or a sister?Īsked when he started singing, he said when the “Rascal” video came out, meaning less than two weeks ago. “Then you keep going east, you end up in Georgia.” “From Georgia, you go all the way east around the world, you end in L.A.,” he added. Is that true? “Everywhere between there,” was his gnomic reply. It’s music.” He said he grew up “listening to everything” and that God had shown him Rascal Flatts along with Jay-Z and Nas and Nelly and “Man of Constant Sorrow.”Īsked where he grew up, he said, “The world.” Rolling Stone, which recently talked to RMR by phone, said that as a kid he’d bounced between Atlanta and Inglewood. “Music is music, whether it’s country, whether it’s blues, whether it’s hip-hop, whether it’s R&B. So does he consider himself a country musician? “I like the term ‘music,’” he answered, his vaguely Southern-accented voice a bit gruffer in conversation than when he’s singing.
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