![]() Coach Dungy found that drilling habits into his players – first on the Bucs, then the Colts, made them faster and less likely to hesitate by trying to think during plays.Having support groups is a huge boon to habit change.Researchers find it’s not necessarily a belief in God, but rather a belief in something greater than one’s self.AA uses a belief in God as one of its central tenants.Replacing the routine is not effective on its own when stressful situations arise in people’s lives.This can be used for small behavioral tics – such as nail biting – as well as large problems like addiction.Smokers have a cigarette cue and a rush reward – replacements for the routine can include nicotine gum, caffeine, or other things.Keep the same cues and rewards, but replace the routine.Claude Hopkins created a new habit with Pepsodent – but old habits can’t be destroyed.Shampoo doesn’t have to foam and toothpaste doesn’t need to feel tingly to work – but those components fill the craving fr validation of effectiveness.Exercisers crave the “good feeling” after a workout, or a specific reward, or are envisioning a result.Craving is why we find it so hard to ignore notifications – a craving for distraction.The anticipation of the reward caused the activity spike.Eventually, as the habit loop solidified, the brain activity spiked right after the shape showed up.Brain activity at first – level, but a spike when the reward showed up.Got blackberry juice from pulling a lever when a shape showed up on a screen.Now it’s the fresh, clean smell that accompanies the end of a cleaning session.Febreze was originally odorless and marketed as a way to get rid of bad smells.The success is in the reward of a cleaning job well done.It’s actually confirmation of the product “working”.Hopkins thought it was the reward of clean teeth that drove the habit loop.Habit loops eventually form a craving – the anticipation of the reward. ![]() Turns out Pepsodent’s success was mainly due to the tingly feeling in the mouth due to the ingredients.Hopkins – successful ad man who helped make Pepsodent successful “Chunking” – the brain’s process of converting a sequence of actions into an automatic routine.Brain activity is much lower when executing the routine part of the habit loop.Habits are bound up in the basil ganglia, one of the most ancient and central parts of the brain. ![]()
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